A bowl of plant-based rigatoni in vibrant red sauce

Real Italian food.
Made with love.

Plant-based Italian. London-made. No compromises.

our story

One stall.
Three pastas.
One belief.

Sepps plating pasta in the Giuseppe's Kitchen pop-up

Founded by Sepps (@sepps), Giuseppe's Kitchen started with a simple belief: that the best Italian food doesn't need a label to win you over. It just needs to taste like it was made with love, care, and a proper understanding of what makes a plate of pasta genuinely satisfying.

We launched as a pop-up at Boxhall in London — a deliberate choice to earn our place in the market the honest way. No fanfare, no gimmicks. Just handmade pasta, slow-built sauces, and tiramisu that quickly became something people couldn't stop talking about.

The response was beyond anything we expected. Within weeks, queues were stretching out the door. People were turning up early to make sure they got a plate before we sold out. From a single stall, Giuseppe's Kitchen became one of the top-performing spots across the entire food hall — consistently punching above its weight in sales and, more importantly, in the conversations people were having on the way home.

The tiramisu developed a reputation of its own. Regulars would come back just for that. New customers would arrive having heard about it from someone else. On the busiest days the team were flat out from open to close, pots going, pasta running, barely a moment to breathe — and still the queue kept forming.

Every dish on our menu has been tested, iterated, and refined in real time — shaped by what people actually order, what keeps them coming back, and what we're proud to put our name on. The flavours on our labels are written in a font drawn from Nonna's own handwriting. That's not a detail we added for effect. It's a reminder of where all of this comes from.

the queue says it all...

I had no idea it was vegan. Genuinely the best rigatoni I've had in London.

Maya

The tiramisu sold out before I got there. I came back the next day.

James

Queue was long, worth every minute. The arancini are unreal.

Priya

Feels like a proper Italian kitchen. Can't believe there's no dairy in any of it.

Tom

The walnut ragù is doing things I didn't think were possible.

Eleanor

Brought my Italian mum. She approved. Enough said.

Marco

London needed this. Comforting, generous, no fuss.

Sara

Pistachio pesto is now my whole personality.

Liv

wear the kitchen

The Merch

Shop Now
Kitchen Tote

Kitchen Tote

£18
Classic Logo Tee

Classic Logo Tee

£32
Nonna's Apron

Nonna's Apron

£28
Pasta Bowl

Pasta Bowl

£24

take it home

From our kitchen to yours

Pasta kits, tiramisu jars and house sauces — coming soon. Get on the list.

Biscoff Tiramisu JarComing soon

Biscoff Tiramisu Jar

Take a piece of the kitchen home.

Pasta KitComing soon

Pasta Kit

Everything you need, nothing you don't.

House Hot SauceComing soon

House Hot Sauce

Slow burn. Big love.

the series

Watch the kitchen
come to life.

From no idea to a fully running pop-up — we filmed all of it. The wins, the burns, the queues.

Watch on YouTube

come say hi

Find us

Currently at

Boxhall, London

Pop-up residency. Open Wed — Sun, from 12pm.

@eatgiuseppes

Follow for next location announcements.