
Creamy Rosso Rigatoni
Silky roasted pepper & sun-dried tomato sauce.

Plant-based Italian. London-made. No compromises.
our story

Founded by Sepps (@sepps), Giuseppe's Kitchen started with a simple belief: that the best Italian food doesn't need a label to win you over. It just needs to taste like it was made with love, care, and a proper understanding of what makes a plate of pasta genuinely satisfying.
We launched as a pop-up at Boxhall in London — a deliberate choice to earn our place in the market the honest way. No fanfare, no gimmicks. Just handmade pasta, slow-built sauces, and tiramisu that quickly became something people couldn't stop talking about.
The response was beyond anything we expected. Within weeks, queues were stretching out the door. People were turning up early to make sure they got a plate before we sold out. From a single stall, Giuseppe's Kitchen became one of the top-performing spots across the entire food hall — consistently punching above its weight in sales and, more importantly, in the conversations people were having on the way home.
The tiramisu developed a reputation of its own. Regulars would come back just for that. New customers would arrive having heard about it from someone else. On the busiest days the team were flat out from open to close, pots going, pasta running, barely a moment to breathe — and still the queue kept forming.
Every dish on our menu has been tested, iterated, and refined in real time — shaped by what people actually order, what keeps them coming back, and what we're proud to put our name on. The flavours on our labels are written in a font drawn from Nonna's own handwriting. That's not a detail we added for effect. It's a reminder of where all of this comes from.
“I had no idea it was vegan. Genuinely the best rigatoni I've had in London.”
— Maya
“The tiramisu sold out before I got there. I came back the next day.”
— James
“Queue was long, worth every minute. The arancini are unreal.”
— Priya
“Feels like a proper Italian kitchen. Can't believe there's no dairy in any of it.”
— Tom
“The walnut ragù is doing things I didn't think were possible.”
— Eleanor
“Brought my Italian mum. She approved. Enough said.”
— Marco
“London needed this. Comforting, generous, no fuss.”
— Sara
“Pistachio pesto is now my whole personality.”
— Liv
wear the kitchen




take it home
Pasta kits, tiramisu jars and house sauces — coming soon. Get on the list.
Coming soonTake a piece of the kitchen home.
Coming soonEverything you need, nothing you don't.
Coming soonSlow burn. Big love.
the series
From no idea to a fully running pop-up — we filmed all of it. The wins, the burns, the queues.
Watch on YouTubecome say hi
Currently at
Pop-up residency. Open Wed — Sun, from 12pm.
@eatgiuseppesFollow for next location announcements.